Photography Blog Post Ideas

So, after figuring out how to grow your photography businesses this year, you’ve decided that a photography blog will be your best bet to bring in new potential clients. But, after adding a blog to your portfolio, you’re a bit stumped as to what exactly you should post on your photography blog. After all, shouldn’t your photography website be focused mainly on showcasing your photography portfolio - not your writing skills? Well, similar to photography, a photography blog should help you tell a story. The key with a photography blog, however, is to craft a story that resonates with your target audience / client, provides value and, ultimately, drives the why behind your photography business. Piece of cake, right?

In fairness, developing blog content that meets that criteria can be tricky, especially if you don’t have a background in writing. But there are actually some pretty simple photography blog posts ideas that you can use as a framework to start crafting posts today, no matter what photography niche you’re in. And, before you get stressed about writing super long photography blog posts, remember that your posts don’t need to be novels. As long as your posts provide enough details to drive the point your making and / or provide enough information for your readers to grasp the concept you’re explaining, you really can’t go wrong. So, to get you started on your writing journey, here are three easy photography blog post ideas that you can start writing about today:

Provide Value for Your Client’s

I touched on this recently in my article about how to grow your photography business with a blog, but one of the best photography blog post ideas, no matter your niche, is to help solve your clients’ problems through your articles. Most people, when faced with a problem to solve, turn to Google to research the subject and try to determine the best solution for them. Whether your potential client is trying to determine the best wedding photography poses, what to expect during a professional headshot session or how much commercial photography costs, you can set yourself up as the go-to resource and thought leader for your particular type of photography.

The key is to create articles that answer the questions your potential clients are asking while they’re determining whether or not they need to seek professional photography services. As part of a strong sales funnel for a photography business, your photography blog can act as both a top of funnel marketing channel that creates brand awareness, but also a more mid-funnel channel that provides your potential clients with the resources they need during the interest and research stage, leading them ultimately to the decision and purchase stage.

Again, the key photography blog post idea here is to determine what questions your potential clients are Googling when they’re trying to determine if they need professional photography services or not. If you can answer their questions and reservations in your articles, they may just reach out to you.

Showcase Your Experience

One of the best ways to market yourself as a photographer is to create a portfolio filled with all of your best shots. Showcasing your experience on your photography blog, however, takes that a step further.

Your photography blog is a great place to create case studies around some of the major projects you’ve worked on. You will, of course, include some of your best shots from the project in the article, but you’ll also share a bit of a story with those images as well. This can be as simple as explaining what you did during the photo shoot, how you prepped for the event, or who your client is.

So, what’s the benefit of creating case studies for your work if you already have an image portfolio? SEO. That’s right. The more you write about your work, the more it will show up in Google Searches - as long as you use applicable keywords within your case studies that appropriately explain the kind of services you offered during the project. You can also include some location-specific keywords throughout if your target market is within a specific city or region.

Share Compelling Photo Stories

Gone on an epic trip recently? Captured some super compelling shots in your home town? Write a story about it - and use your images to support your words.

Photography and writing have been coming together for years to help tell incredible stories. Think about it. Whenever you read the news in the morning, all of the stories are typically accompanied by images that enhance the story. When creating content for your photography blog, try taking the same journalistic approach. Instead of just simply uploading photos from a recent trip, craft the photos into a story, and utilize your words to help convey where you were, what you saw and the experiences you had. And, if you can connect each story back to your overall why in terms of your photography business, you will start developing a library of engaging, though provoking stories that start to portray not only your photography skills, but also the driving force behind the images you take.

So, next time you go on an epic trip or experience something you think is worth sharing, take some notes. Accentuating your imagery with words can really make your photo stories more engaging.

Conclusion

Creating a photography blog for your business is one of the best ways you can market your services - no matter your niche. Figuring out great photography blog post ideas, however, can be a bit tricky. Remember to try and create articles that provide your clients value. This can be as simple as creating an article that prepares them for an upcoming photoshoot, or it can even provide a bit of insight into the best types of photography for their business. From there, you can share case studies of your previous projects, helping show potential clients that you are highly experienced, while also boosting your SEO rankings. Lastly, use your photos and words to create compelling photo stories that help drive the why behind your business. Your photography blog and website is a space for your unique business, so the content should always help drive your narrative forward.